Privacy Policy

PRIVACY POLICY
Last updated October 18, 2025

This Privacy Notice for Safara UK (“we”, “us”, or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

  • Visit our website at https://www.safara.uk/ or any website of ours that links to this Privacy Notice.

  • Engage with us in other related ways, including any sales, marketing, or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at contact@safara.uk.

SUMMARY OF KEY POINTS

  • What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more below in “Personal information you disclose to us.”

  • Do we process any sensitive personal information? We do not process sensitive personal information.

  • Do we collect any information from third parties? We do not collect information from third parties.

  • How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

  • In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties (see “When and with whom we share your personal information”).

  • What are your rights? Depending on where you are located, you may have certain rights regarding your personal information (see “What are your privacy rights?”).

  • How do you exercise your rights? The easiest way is by submitting a data subject access request at: https://app.termly.io/dsar/1568dcb2-2279-44eb-9f54-8b845e841e07, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?

  2. HOW DO WE PROCESS YOUR INFORMATION?

  3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

  4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

  5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

  6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

  7. HOW LONG DO WE KEEP YOUR INFORMATION?

  8. DO WE COLLECT INFORMATION FROM MINORS?

  9. WHAT ARE YOUR PRIVACY RIGHTS?

  10. CONTROLS FOR DO-NOT-TRACK FEATURES

  11. DO WE MAKE UPDATES TO THIS NOTICE?

  12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

  13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

  14. WHAT INFORMATION DO WE COLLECT?
    Personal information you disclose to us
    In short: We collect personal information that you provide to us.
    We collect personal information that you voluntarily provide when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or when you contact us.

Personal Information Provided by You (depending on context):

  • Names

  • Phone numbers

  • Email addresses

  • Contact preferences

Sensitive Information: We do not process sensitive information.
All personal information that you provide must be true, complete, and accurate, and you must notify us of any changes.

  1. HOW DO WE PROCESS YOUR INFORMATION?
    In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
    We may process your personal information for a variety of reasons depending on how you interact with our Services, including to provide customer support, improve our offerings, ensure security, comply with legal obligations, and other purposes with your consent.

  • To save or protect an individual’s vital interests (for example, to prevent harm).

  1. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
    In short: We only process your personal information when we believe it is necessary and we have a valid legal basis under applicable law (e.g., with your consent, to comply with laws, to provide services or fulfil contractual obligations, to protect rights, or to pursue legitimate interests).
    Under the GDPR and UK GDPR, we may rely on:

  • Consent: You can withdraw your consent at any time (see “Withdrawing your consent” below).

  • Legal Obligations: For compliance with applicable laws and to cooperate with authorities.

  • Vital Interests: To protect your vital interests or those of a third party.

  1. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
    In short: We may share information in specific situations and/or with the following third parties.
    We may share your personal information in the following situations:

  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of our business.

  • Business Partners: To offer you certain products, services, or promotions.

  1. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
    In short: We are not responsible for the safety of information you share with third parties that we may link to or who advertise on our Services but are not affiliated with our Services.
    Our Services may link to third-party websites, services, or apps and/or contain third-party ads. We do not guarantee, and are not responsible for, those third parties or their practices. Their data collection is not covered by this Privacy Notice. Review their policies and contact them directly with questions.

  2. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
    In short: We may use cookies and other tracking technologies to collect and store your information.
    We may use cookies, web beacons, and pixels to help keep our Services secure, prevent crashes, fix bugs, save preferences, and assist with basic functions. Third parties may use tracking on our Services for analytics and advertising, including ad management, interest-based ads, and abandoned cart reminders (depending on your preferences). Specific information, and how to refuse certain cookies, is set out in our Cookie Notice.

  3. HOW LONG DO WE KEEP YOUR INFORMATION?
    In short: We keep your information as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
    When we have no ongoing legitimate business need to process your personal information, we will delete or anonymise it, or securely store it and isolate it from further processing until deletion is possible.

  4. DO WE COLLECT INFORMATION FROM MINORS?
    In short: We do not knowingly collect data from or market to children under 18 years of age, nor do we knowingly sell such personal information.
    By using the Services, you represent you are at least 18, or you are the parent/guardian of a minor and consent to their use. If we learn we have collected personal information from users under 18, we will deactivate the account and promptly delete the data. If you become aware of such data collection, please contact us at contact@safara.uk.

  5. WHAT ARE YOUR PRIVACY RIGHTS?
    In short: In some regions (such as the EEA, UK, and Switzerland), you have rights that allow greater access to and control over your personal information. You may review, change, or terminate your account at any time, subject to your location.
    Depending on your region, your rights may include:

  • Access to and a copy of your personal information

  • Rectification or erasure

  • Restriction of processing

  • Data portability (if applicable)

  • Not to be subject to automated decision-making

  • Objection to processing in certain circumstances

You can make a request using the contact details in “How can you contact us about this notice?” We will consider and act upon any request in accordance with applicable data protection laws.

If you are in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or the UK ICO:

Withdrawing your consent: If we rely on your consent, you may withdraw it at any time by contacting us (see “How can you contact us about this notice?”). This will not affect the lawfulness of processing before withdrawal, nor processing on other lawful bases.

Opting out of marketing and promotional communications: You can unsubscribe at any time via the unsubscribe link in our emails or by contacting us (see “How can you contact us about this notice?”). We may still send essential service or administrative messages.

Cookies and similar technologies: Most browsers accept cookies by default. You can remove or reject cookies; this may affect some features. You may also opt out of interest-based advertising at http://www.aboutads.info/choices/.
Privacy rights contact: contact@safara.uk

  1. CONTROLS FOR DO-NOT-TRACK FEATURES
    Most browsers and some mobile operating systems/apps include a Do-Not-Track (“DNT”) feature. No uniform standard for recognising and implementing DNT is finalised, so we do not currently respond to DNT signals. If a standard is adopted that we must follow, we will update this Privacy Notice.

  2. DO WE MAKE UPDATES TO THIS NOTICE?
    In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
    We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date at the top. If we make material changes, we may notify you by posting a notice or sending you a notification. Please review this Privacy Notice frequently.

  3. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
    If you have questions or comments about this notice, email us at contact@safara.uk or contact us by post at:

Safara UK
Cheston Road Ind Estate
Cheston Road
Birmingham, England B7 5EE
United Kingdom